About the Author

Hi! My name is Sally Cole. I’m a mother of two and career marketer, currently residing in Austin, TX. As a mother of a 3-year-old and 1-year-old, I have a strong interest in setting the stage for early success in reading. As a marketer, I have decades of experience using digital technologies to persuade. I hope to combine these interests and skills to advance the cause of literacy.

About the Blog

I started this blog on September 29, 2012 with a goal to help parents, caretakers and educators teach kids to read. A large part of my interest in teaching reading stems from wanting to foster a love of the printed word with my own children. More broadly, I want all kids to have success with reading.

I love Sharon Madsen’s quote that “literacy is the ability to demonstrate personal proficiency in speaking, spelling, writing, and reading English plus the ability to teach it to another.”

This blog is for those adults who want to join me on my journey to learn how to effectively teach others to read.


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